It informed everything we've done since then." "If it hadn't been for the video game, Skybound wouldn't really look like this today. Naturally, The Walking Dead is the company's prime example of how successful this can be. Murray demonstrated this by explaining the 'Wheel of Awesome', a phrase Skybound uses to describe its strategy of taking an IP into as many markets as possible, including 'spokes' such as TV, video games, comics, live events, online programming and more. The panel discussed how both The Walking Dead and Halo have expanded beyond their original medium into other forms of entertainment. The Walking Dead has become a global phenomenon thanks to the AMC series, but IP holder Skybound says the Telltale video games have had a more profound impact.ĭan Murray, the CEO of Skybound Stories, appeared on a panel alongside 343 Industries' Kiki Wolfkill at Reboot Develop today, hosted by editor-in-chief Matthew Handrahan.
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